us
SUSTAINABILITY

Safer betting and gaming 1u2x4t

As a world leader in betting and gaming, we aim to provide a positive experience for all our customers; the key to this is ensuring a safe environment. Our approach to safer gambling is simple: we are committed to player safety.

Safer gambling is rooted in our culture and values, embedded across our organisation. From our Board, through our business, to the customer-facing teams and the shop floors.

We dedicate energy and resources to our commitment to player safety. Our approach to safer gambling varies in the specific context of each market’s challenges and needs, and our ambition is to prevent harm across our global footprint.

1. Engage 

We engage with regulators, governments, industry and academics to evolve our understanding of safer gambling and to deliver a positive and safe environment for our customers.

  • We always seek to engage with local stakeholders, bringing our international expertise to bear, and ing a balanced regulatory framework tailored to local market conditions.
  • A critical part of working with policymakers and regulators is our commitment to seek to reduce the scale of the illegal market, ensuring that regulatory objectives are not undermined by black market operators who target the young and the vulnerable.
  • We fund numerous research projects both as a company and through trade associations to strengthen our understanding of safer gambling and share the learnings across all our markets for consideration. We have a historic partnership with the Cambridge Health Alliance and is tly funding research from experts at the University of Liverpool for the next four years.


2.

We communicate with our customers and them with tools and information to promote safer gambling, while equipping our employees with training to identify and help manage the risk of potential harm.

  • Mandatory annual safer gambling training ensures our employees are kept up to date on player protection topics and are trained to spot and adequately respond to problem gambling indicators.
  • Our websites offer information on responsible gambling and where help can be reached should people experience problems. Customers are provided with safer gambling advice onsite and are encouraged to set gambling controls. Customers have direct access to their transaction histories, so they can review their spend to enable them to make informed choices about their gambling activity.
  • We empower our customers to control their play by offering them a suite of tools which can help customers manage their gambling, for example by setting limits on time and/or money spent on our sites.
  • We treatment services to ensure that where people do experience issues, they have access to .
3. Protect 

We protect our customers from risks so that they can have a positive and safe experience using our products.

  • We have invested in the research and development of proactive safer gambling monitoring tools designed to define risk levels to s (based on player activity, patterns, and behavioural trends) and to enable appropriate customer interactions. An example of this is ARC (Advanced Responsibility and Care), a tailored customer protection tool that monitors customer activity for risk factors.
  • We have established a strong global Customer Protection team of our 400 people to communicate with customers where we have identified a problem or where the customer has raised concerns.
  • While processes will differ according to local regulations and codes, we will proactively impose gambling controls where players voice concerns or where we have identified a problem.

We are committed to building trusted relationships with customers, regulators, local communities, and sports organisations alike and maintain constant dialogue across jurisdictions with regulatory bodies such as the UK Gambling Commission’s Sports Betting Intelligence Unit, the Gibraltar Gambling Commissioner and the Malta Gaming Authority, together with the respective Sports’ Governing Bodies (SGB’s) for all matters of sports betting integrity.

We are long-standing of the International Betting Integrity Association (IBIA) who are the leading global voice on sports integrity and this aligns our aims with that of other stakeholders who want to do their utmost to protect the integrity of sport.

We are of the Sports Betting Integrity Forum (SBIF), which manages Britain's Action Plan for protecting integrity in sport and sports betting and we also the Professional Players Federation (PPF) with their integrity education initiatives.