BUILDING
MOMENTUM

At Entain, we want to provide our customers around the world with the most entertaining experiences, ed by market leading player protection across betting and gaming.

Financial highlights
- Represents NGR from 100% of BetMGM.
- Underlying EBITDA is earnings before interest, tax, depreciation and amortisation, share based payments and share of JV income. EBITDA is stated pre-separately disclosed items.
- Adjusted net debt excludes the DPA settlement. Leverage also excludes any benefit from future BetMGM EBITDA or the payments due to acquire the minority interests in Entain CEE.
- Adjusted diluted EPS excludes separately disclosed items and foreign exchange volatility arising on financial instrument.
Brands




































































We have an unparalleled portfolio of more than 35 iconic brands, tailored to their local markets.
Business model

Entain is a global operator with iconic brands that have podium positions in their markets. Our combination of scale and operational capabilities is a competitive advantage that positions us for success.
Our strategic framework
Our corporate strategy was revised at the end of 2023, refocusing the business to be proud of our core mission: to be a leader in sports betting and gaming. Entain has been working hard during 2024 to execute and deliver our goals: organic revenue growth, margin expansion and market share gains.
Vision
Mission
Strategic goals
Share Gains
Key enablers (operational)
Product & Technology
Scalable, innovative platforms with agility across markets
People & Culture
One high performing team empowered by collaboration
Governance
Provide player protection as a responsible and trusted operator
Deliver stakeholder value
2024 Progress
Optimisation of market portfolio to maximise growth and ROI
Delivering commercial and operational excellence in key markets
Built on leading gaming capabilities with enhanced sports product
2024 Progress
Implemented Project Romer to create a more efficient organisation and drive gross cost savings of c£100m
2024 Progress
Capitalise on new product and pricing capabilities, and omnichannel
Delivery of “Single , Single Wallet” functionality in 28 US markets
Enhancement of in-house content and capabilities including by Angstrom in US
Strategy in action



Building
momentum
Investment proposition
Entain is a leading consumer-focused business operating in the global betting and gaming industry which enjoys attractive dynamics and structural market growth.
Sustainability strategy
In 2024, we focused on embedding our revised Sustainability Strategy which we launched at the end of 2023, and commenced our preparation for forthcoming changes to important sustainability reporting regulation.

Be a leader in player protection
We are an industry leader in customer protection, providing innovative features, customer and communications.
Provide a secure and trusted platform
We lead on integrity in everything that we do. From having the highest ethical standards, to only operating in regulated markets, with an aim of gold standard data privacy and cyber security.
Create the environment for everyone to do their best work
We are an employer of choice, and we build an inclusive and ive culture where talent from all backgrounds can thrive.
Positively impact our communities
We play our role in limiting global warming to no more than 1.5°C and we create a positive impact on our communities.